November 15, 2016

eMotorWerks and Marin Clean Energy announce SmartCharge electric vehicle program to maximize renewable energy capacity in Northern California

MCE and eMotorwerks partner to meet electric vehicle (EV) charging demand and further increase affordable, renewable generation for Bay Area communities

Marin County and San Carlos, Calif., November 15, 2016 - eMotorWerks, an award-winning leading provider of intelligent and connected smart-grid electric vehicle charging solutions, and Marin Clean Energy (MCE), California’s first community choice aggregation (CCA) program, announced a cutting-edge private-public partnership that delivers advanced charging solutions, purchase discounts on a range of smart grid enabled charging stations, and charging rewards for residential and commercial customers in the MCE service area.


MCE currently provides energy service to an estimated 4,000 electric vehicle owners in its service area and expects over 25,000 by 2020. Customers interested in the Smartcharge EV program, which launches in January 2017, began enrolling this month through the MCE Smartcharge EV website.


This collaboration with MCE comes in tandem with eMotorWerks winning the Mobility Category for the 2016 EPIC awards. Winning companies were announced today in Marrakech during the Low Emissions Solutions Conference hosted by the Government of Morocco, WBCSD, the UN Sustainable Development Solutions Network and ICLEI.


“Our mission is to build a path to a cleaner planet by lowering energy-related greenhouse gas emissions. Given the growing demand for electric vehicles in our member communities, and the need to incorporate grid information for truly smart charging, we chose to partner with eMotorWerks. Their solutions and services allow us to build a program that can help accelerate EV adoption with renewable energy supply,” said Dawn Weisz, CEO of MCE.


Through the eMotorWerks cloud-based JuiceNet® platform, MCE is able to deploy a variety of smart-grid capable EV charging stations that can respond to grid load and pricing conditions. By adapting to real-time conditions, JuiceNet minimizes grid bottlenecks and electricity procurement costs. These dynamic grid and market capabilities enable MCE to further increase its mix of renewable energy, helping to grow local economies, reduce overall greenhouse gas emissions, and provide clean and affordable charging options to its customers.


In addition to these benefits, the joint SmartCharge program provides cash back rewards to participants for not charging their EVs at times when demand for electricity is high, while at the same time reducing the need for emissions-heavy sources of energy.


The program is initially focused on residential customers and provides $150 discounts on smart-grid-enabled EV charging stations, including eMotorWerks’ best-selling JuiceBox stations, and additional stations from GE and others. Customers who already own an EV charging station may choose to receive a free JuicePlug, a universal adapter that converts any existing non-connected residential charging station into a smart-grid-ready one with remote charging capability via a smartphone app.


“The demand for electric vehicle charging in Northern California is growing much faster than many anticipated. From a grid standpoint, the amount of energy required to charge an EV is the same as an entire house. With that type of load demand and EV proliferation, utilities and grid operators can only hope to maintain grid reliability and stability, without building new power plants, through an ability to communicate and manage the energy these EVs are drawing and when. We’re excited to see MCE taking this innovative and forward looking approach to EV grid management,” said Valery Miftakhov, Founder & CEO of eMotorWerks.


About eMotorWerks

Founded in 2010, and based in the San Francisco Bay Area, eMotorWerks is revolutionizing the electric vehicle (EV) charging market with its JuiceNet-enabled smart grid EV charging solutions. JuiceNet enabled devices, such as the company’s connected, high-power JuiceBox charging stations, maximize charging efficiency and speed while providing EV owners intuitive control and visibility. By shifting when and how much electricity JuiceNet-enabled stations draw from the grid, eMotorWerks helps utilities and grid operators reduce electricity costs, ease grid congestion, and maximize the use of solar and wind power. eMotorWerks contracts with grid operators for those services and shares back a portion of proceeds to EV drivers via upfront purchase discounts and ongoing rewards for smart-grid charging. For more information on eMotorWerks, visit


About MCE

MCE is a not-for- profit, community-based electricity provider offering 50% to 100% renewable electricity from sources such as solar, wind, bioenergy, geothermal and hydroelectricity at competitive rates in Marin County, Napa County and the cities of Benicia, El Cerrito, Lafayette, Richmond, San Pablo, and Walnut Creek. By choosing MCE, customers help support new in‐state and local renewable energy generation. More at